Why Bad Content Does More Harm Than Good in SEO

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To scale the economy of sales you must comprehend all the details that are between the product and the sale. Some of these are: Customer acquisition cost: The cost of acquiring a customer Customer lifetime value: The customer's value over a lifetime. Average conversion value: What the customer pays you now. Variable cost: Expense that changes in proportion to how much a company produces or sells. Fixed cost: Costs that are independent of sales. Product margins: How much of the order value is profits. Analytics and strategy Your actions must be both creative and based on facts. Analytics will tell you what is needed, and your mind has to invent how. A good marketer must be creative. See this video of the Tesla Cybertruck launch - They said it would be bullet-proof, but they aren’t really shocked when the window breaks.

This is both creative and strategic, due to it gaining them Industry Email List free PR and few actually cares about bulletproof windows. And this marketing-trick is not original to the Cybertruck launch, you can now see it becoming more and more used. - Marketing is like a magic trick, when the audience knows how the trick is performed it doesn't have an effect, so marketers now have to be more creative than ever. These are some of the skills you must wield: MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials Understanding analytics and seeing opportunities. Make creative strategic plans based on analytic information. Think outside the box Psychology A marketer’s job is to make other people want or think a certain way about something or someone. That means you have to understand and act accordingly to: How people think: Find a place in someone’s mind and make a spot for your top-of-mind marketing. What people know: What degree of information is possible to communicate. What people don't like: What to stay vary about. What people like.



This is the key to relate to an audience. What people think they know: (Example: People trying to be healthy still buy sugar filled protein-bars because they believe it’s good for them). Biases (Cognitive biases are systematic patterns of deviation from norm and/or rationality in judgment). Fallacies (Fallacies are common errors in reasoning that will undermine the logic of your argument). Communication, message and receiver. And the list goes on. Conclusion Year on year it will be more expensive, less profitable and have more competitors. Can you still advertise on Google next year and make money? Yes, probably. But the increasing competition and lower margins makes the role of marketers more prominent in the future of Google advertising. So it can be dangerous to build a long term business based heavily on it. I will suggest that SEO (search engine optimization) which is building organic results is a better long-term strategy. You can do it yourself for free and you can secure relevant keywords that will gain your business trafikk forever, without having to pay for it. Thank you for reading my thoughts about the future, and I'd be happy to help anyone if there are any questions around this article.